Most of us have a website for our business. They range from simple websites with a little bit of information about our company to full blown ecommerce sites selling our products.

Having a website is all well and good. But unless you get visitors to your site and get them to become customers then nothing else matters. We have talked about driving traffic to your site. It requires a coordinated effort and a multi prong strategy. This could include Pay Per Click advertising, article writing, posting videos, forum posting, link building as well as using offline tactics to direct your customers to your website.

But the biggest part of having a profitable Internet Marketing Strategy is to get them to convert. Everything up to this is just preparation and anticipation. I know of many people that get a great amount of traffic to their site but they don’t make effective use of the traffic once it is there.

There are many tweaks that you can make on your website that can assist with conversions. Did you know that adding a signature under your main testimonial above the fold will increase conversion 11%? Also according to Ryan Deiss if the background of your website is robin’s egg blue, this will increase the trust factor and conversions by 31%.

It does not take many of these types of tweaks to really help you make even the most mediocre website convert profitably. I took 11 of his suggested modifications to heart and made changes on one of my product websites. I added all 11 and tested it against the previous conversion ratios. I was able to get my opt-ins to increase over 41% and my sales conversions to increase by 19% over what they had been.

All in all it really helped me make a small website / product go from barely breaking even to profitable. Once I completed all of those tweaks it now makes sense for me to buy PPC traffic and sell more products.

Any small business can make these changes or additions to their website and increase conversions. I made these 11 changes in 15 minutes. And it really made a difference. I don’t know what your results will be but if test them against what you have right now; you can then compare your results and go with the one that works better.

Imagine before I made these changes to this site I would get 21 opt-ins and 7 sales for every 100 visitors. After making 11 simple changes I now get an average of 51 opt-ins and 9 sales for every 100 visitors. That allows me now drive traffic to this site using PPC and break even on the front-end. I am then able to follow up with those that opted in and sell my product to them and get my profit from them.

If I can make just 1 sale to those additional 30 people I will be able to put more money in my pocket. And that is what it is all about. So at December’s Seattle Chapter meeting I will be showing everyone those 11 simple “Must Haves” that will help you put more money in your pocket. Hope to see you there.